Our Vision
Rooted in childhood memories, driven by purpose, I envision Araku Aroma as a beacon of hope and empowerment for tribal communities. Growing up,
my grandfather's stories about Araku Valley's breathtaking natural beauty, rich cultural heritage, and resilient tribal communities captivated me. As I explored the valley, I was drawn to its enchanting
landscapes and warm people. My experiences with dry land farming and affection for nature deepened my connection.
Through my journey with farmer producer organizations, I recognized the potential to make a meaningful impact. As Founder and CEO of Araku Aroma, I aim to create a brand that adds value to coffee
beans while ensuring fair prices for farmers, supporting their livelihoods. By registering Araku Aroma as a trademark in the USA, we've become the first company to achieve this milestone for Indian coffee,
marking a significant step towards sharing Araku's tribal coffee story globally.
At Araku Aroma, we're committed to supporting tribal farmers through fair trade practices, preserving and promoting Araku Valley's cultural heritage, delivering high-quality coffee experiences worldwide,
and empowering local communities through sustainable business practices. Our vision is to carry the rich tribal legacy of Araku Valley to the world, showcasing unique flavors and aromas, while making a positive
impact on the lives of our farmers and their communities.
Farm to Cup
At Araku Aroma, we believe that coffee is not just a beverage; it is a story of passion, tradition, and dedication. Founded by Krishna Chaitanya, our brand embodies the spirit
of the tribal communities and the vibrant legacy they carry in the art of coffee cultivation.
With an unwavering commitment to sustainable practices, Krishna has worked closely with tribal farmers, empowering them with knowledge of the best farming methods. His dedication goes beyond just
providing support; he works hand-in-hand with these communities to ensure that every coffee bean is grown with care and harvested using methods that are both effective and respectful of the environment.
Dr. Priyanka, the Director of Araku Aroma Coffee, shares a similar passion for coffee and plays an integral role in realizing the brand’s global vision. With her deep love for coffee and her drive to
push the boundaries of excellence, Dr. Priyanka is dedicated to expanding Araku Aroma’s reach across the globe. Her leadership and expertise ensure that every aspect of Araku Aroma, from the cultivation
of beans to the final cup, remains true to its core values of quality, sustainability, and authenticity. She strives to bring the exceptional Araku Aroma experience to coffee lovers worldwide, showcasing
the unique flavors that emerge from our close collaboration with tribal communities.
Araku Aroma isn’t just about coffee; it's about preserving the rich traditions of tribal communities while elevating the global coffee experience. Our unique approach blends innovation
with authenticity, as we combine Krishna’s extensive research in coffee roasting with the wisdom of the land. Through this, we create premium coffee blends that are not only rich in flavor but also adhere to
global standards of excellence.
From the moment the beans are handpicked by skilled farmers in the lush, fertile lands, to the moment they are roasted to perfection in our state-of-the-art facilities, each step in the process is
carefully crafted to bring out the finest aromas. Our dedication to quality ensures that every cup of Araku Aroma coffee carries with it the essence of the land and the legacy of the communities who
nurture it.
*From Farm to Cup, we invite you to experience coffee like never before.*